How to explain to a client why your calibration costs more than a €50 file

ThomasPirowski
Tue, 17 Mar 2026 06:15:00 +0000
General Questions

Don’t compete on the same axis. The €50 vendor sells a file. You sell a result.

Reframe the conversation:

“A generic file is built for the average car. I’m calibrating to your car.”

“The €50 option gives you no accountability. I stand behind what I build.”

“I log your car before and after. The vendor doesn’t know your car exists.”

The clients who value accountability are worth having. The ones who want €50 files — let them go.

Building the expertise that justifies premium pricing is what Diesel Practice is for — you learn to create calibrations you can explain and defend.

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